Work With Sal

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Scale Faster
Work With the ATM CEO

Join hundreds of ATM operators who’ve scaled their profits with Sal’s expert strategies

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About the Founder

Who Is Sal, the ATM CEO?

Salvatore ‘Sal’ Salpietro is the ATM industry’s go-to expert — known for his no-fluff, transparent advice that’s helped businesses of all sizes boost profits, streamline operations, and make better ATM decisions.

As the founder and president of ATM Universal Processors, Sal turned a 1,000-terminal operation into a 5,000+ machine network in just two years — at a time when most ISOs were backing away from growth. 

From securing your first machine to scaling a multi-location portfolio (and knowing exactly when to exit), Sal brings a rare mix of strategy, industry savvy, and street-level experience.

  • Almost 20 years in the ATM industry
  • Founder & President, ATM Universal Processors (ATM UP), ISO supporting 5,000+ ATMs nationwide
  • Trusted by both enterprise and independent operators
  • Speaker, strategist, consultant, and founder of ATM UP
  • Creator of the ATMRev™ Model for profitable ATM operations
ATM CEO

Work With Sal

Cut through the noise. Get guidance from the ATM industry expert who’s built and scaled ATM businesses from the ground up.

ATMRev™ Business Audit
Private Strategy Accelerator (90-Day Intensive)
Elite Mentorship & Growth Partnership
✔ Let Sal diagnose what’s holding your ATM business back
✔ Sal becomes your strategic partner for growth
✔ Built for serious operators scaling past 50+ machines
✔ A deep-dive strategy session where Sal evaluates your operations, cash flow, contracts, and surcharge structure using the ATMRev Model™
✔ Customized guidance to expand your route, renegotiate deals, streamline maintenance, and adopt scalable systems
✔ Ongoing mentorship with Sal focused on expansion, passive income, investor partnerships, and enterprise-level systems
✔ You'll walk away with a report and playbook to plug the leaks and boost profitability
✔ Includes calls 2x/mo, KPI tracking, and direct access to Sal
✔ Includes priority access to ATM UP services, early access to new tech, and quarterly in-person strategy days
Why ATM CEO?

What Makes The ATM CEO Different?

Most “Business Consultants” only know one piece of the puzzle; Sal knows and has built the whole picture.

  • Unbiased Guidance – No hidden agendas — just what actually works. We're experts in the ATM business and offer solutions to meet your challenges
  • Full Lifecycle Expertise – From acquisition, placement, routing, maintenance, growth, and profitable exit.
  • Proven Model – ATMRev™ gives you a repeatable way to optimize and grow.

Work With The ATM CEO, The Best In The Industry

If you're tired of guessing and ready to scale with direction, or just getting started, this is where it starts. Working with Sal means you're tapping into years of ATM expertise—shorten your path to success.

Talk With Sal About Your ATM Business!

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